Following a transatlantic mega-merger, A&O Shearman needed an elite digital presence worthy of its pioneering industry status. Engaging 75+ global stakeholders and turning a new brand identity into a compelling UI, we built a standout experience in just 4 months, powered by Sitecore XM Cloud.
The verdict? 42% longer visits, 18% more leads, and a Gold award for ‘Best B2B Website’ at The Drum Awards 2024.
The first hurdle to improved CX for any organisation is investment. Businesses in the UK particularly need help with funding, with 33% of UK leaders citing financing as a major barrier to getting the most out of digital transformation. This is compared to only 24% of their global counterparts. To deal with this issue, experience leaders need to reconsider their approach to securing support from C-suite leadership.
That starts by connecting your digital transformation to your strategic business objectives. In other words, start with the 'why’ not the 'what’. Why should your business invest in improving CX? Why does enhancing customer experience directly impact key outcomes? These aren't always easy questions to answer, but they're essential to bringing the wider business on board. I also find that asking these questions encourages us to think more critically about CX improvements and consider the best approach to driving long-term success.
So, where to start?
The first hurdle to improved CX for any organisation is investment. Businesses in the UK particularly need help with funding, with 33% of UK leaders citing financing as a major barrier to getting the most out of digital transformation. This is compared to only 24% of their global counterparts. To deal with this issue, experience leaders need to reconsider their approach to securing support from C-suite leadership.
That starts by connecting your digital transformation to your strategic business objectives. In other words, start with the 'why’ not the 'what’. Why should your business invest in improving CX? Why does enhancing customer experience directly impact key outcomes? These aren't always easy questions to answer, but they're essential to bringing the wider business on board. I also find that asking these questions encourages us to think more critically about CX improvements and consider the best approach to driving long-term success.
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The first hurdle to improved CX for any organisation is investment. Businesses in the UK particularly need help with funding, with 33% of UK leaders citing financing as a major barrier to getting the most out of digital transformation. This is compared to only 24% of their global counterparts. To deal with this issue, experience leaders need to reconsider their approach to securing support from C-suite leadership.
That starts by connecting your digital transformation to your strategic business objectives. In other words, start with the 'why’ not the 'what’. Why should your business invest in improving CX? Why does enhancing customer experience directly impact key outcomes? These aren't always easy questions to answer, but they're essential to bringing the wider business on board. I also find that asking these questions encourages us to think more critically about CX improvements and consider the best approach to driving long-term success.
So, where to start?
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“Design is not just what it looks like, but how it works and makes people feel.”
Start with the why, not the what
The first hurdle to improved CX for any organisation is investment. Businesses in the UK particularly need help with funding, with 33% of UK leaders citing financing as a major barrier to getting the most out of digital transformation. This is compared to only 24% of their global counterparts. To deal with this issue, experience leaders need to reconsider their approach to securing support from C-suite leadership.
That starts by connecting your digital transformation to your strategic business objectives. In other words, start with the 'why’ not the 'what’. Why should your business invest in improving CX? Why does enhancing customer experience directly impact key outcomes? These aren't always easy questions to answer, but they're essential to bringing the wider business on board. I also find that asking these questions encourages us to think more critically about CX improvements and consider the best approach to driving long-term success.
Lorem ipsum dolor sit amet, consectetur.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget dui vitae augue tempus tristique. Curabitur nec venenatis orci. Cras eu diam nec lorem sollicitudin tincidunt.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget dui vitae augue tempus tristique. Curabitur nec venenatis orci. Cras eu diam nec lorem sollicitudin tincidunt.
Lorem ipsum dolor sit amet, consectetur
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget dui vitae augue tempus tristique. Curabitur nec venenatis orci. Cras eu diam nec lorem sollicitudin tincidunt.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget dui vitae augue tempus tristique. Curabitur nec venenatis orci. Cras eu diam nec lorem sollicitudin tincidunt.
Lorem ipsum dolor sit amet, consectetur
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget dui vitae augue tempus tristique. Curabitur nec venenatis orci. Cras eu diam nec lorem sollicitudin tincidunt.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget dui vitae augue tempus tristique. Curabitur nec venenatis orci. Cras eu diam nec lorem sollicitudin tincidunt.
Lorem ipsum dolor sit amet, consectetur
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget dui vitae augue tempus tristique. Curabitur nec venenatis orci. Cras eu diam nec lorem sollicitudin tincidunt.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget dui vitae augue tempus tristique. Curabitur nec venenatis orci. Cras eu diam nec lorem sollicitudin tincidunt.